Choose Friendship Company

Eric Berman Associates

Choose Friendship craft kits come with everything kids need to unplug from digital distractions and explore their connections to each other face to face.

The Big Idea - The Friendship Bracelet Maker
It is simple yet brilliant. This is a trend that has a recent surge in popularity as moms teach their kids this age old tradition with a bit of nostalgia. Friendship Bracelets are seen all over TV, and Tweens everywhere are making them. The process of making them involves securing a knot (online instructions will tell you to pin to your pants or hold with a nail in the wall!) and keeping the strings in order while knotting the threads. This product is the right product (Quality Toy in the coveted craft sector), at the right time (current trend..focused on the right target demo=TWEENS) at the right price (under $25). This product will have appeal beyond the US market and can be global in scope as evident through online research of friendship bracelets.

Creative Self-Expression